Advanced marketing and growth hacking for e-commerce

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Latest Posts

5 Steps to A/B Testing Your eCommerce Store

A/B Testing

I recently published an ebook for LemonStand on A/B Testing for eCommerce stores. You can read the full version here, but in this post I wanted to cover the basics of A/B testing and how it can increase your conversion rates and lead to more sales for your online store. For many small business owners, especially ...

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How To Create A Giveaway On Your E-Commerce Store

giveaway gift

As you may have noticed, I’m currently giving away one year of Forewards for free. Giveaways are a great way of building your brand, an e-mail list and social media following. They’re popular among blogs but work great for e-commerce stores. The basic idea is simple. You pick a product that you want to give away ...

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5 Crucial E-mail Marketing Features for E-commerce

E-mail marketing features

In a previous post, we talked about how to pick an e-mail marketing service for your e-commerce store. We spoke about aspects like usability, reliability and so on. The biggest selling point of any service is the features they offer. Most services offer a wide range of e-mail marketing features that cater to any online business. ...

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Social Commerce Goes To The Next Level With These 3 Developments

Social commerce

There’s no doubt that Facebook, Twitter and Pinterest are an important part of any e-commerce marketing strategy. Sharing products on Facebook, pinning product images, and tweeting product cards on Twitter are what make up social commerce. But it doesn’t end there. Over the last couple of days, there have been some significant developments. All three social ...

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10 Content Marketing Ideas For Boring eCommerce Products

Content marketing ideas

You’ve probably heard it a hundred times. Your e-commerce site needs a blog. Content marketing will create loyal fans and customers for you. Go start producing high-quality and unique content now! All right, sounds good. You set up a blog, write a couple of introductory posts about your store, and then you stop. The problem? You can’t ...

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