Advanced marketing and growth hacking for e-commerce
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Latest Posts
A Roundup Of My eCommerce Posts From Around The Web

Of late, I’ve published a fair number of eCommerce posts on the most well-known blogs in the marketing world. While this blog remains a priority, I can reach more people by posting on other blogs. That being said, I realise that some of my posts may not have reached you. You subscribed to this blog to receive more ...
Read More...5 Steps to A/B Testing Your eCommerce Store

I recently published an ebook for LemonStand on A/B Testing for eCommerce stores. You can read the full version here, but in this post I wanted to cover the basics of A/B testing and how it can increase your conversion rates and lead to more sales for your online store. For many small business owners, especially ...
Read More...How To Create A Giveaway On Your E-Commerce Store

As you may have noticed, I’m currently giving away one year of Forewards for free. Giveaways are a great way of building your brand, an e-mail list and social media following. They’re popular among blogs but work great for e-commerce stores. The basic idea is simple. You pick a product that you want to give away ...
Read More...5 Crucial E-mail Marketing Features for E-commerce

In a previous post, we talked about how to pick an e-mail marketing service for your e-commerce store. We spoke about aspects like usability, reliability and so on. The biggest selling point of any service is the features they offer. Most services offer a wide range of e-mail marketing features that cater to any online business. ...
Read More...Social Commerce Goes To The Next Level With These 3 Developments

There’s no doubt that Facebook, Twitter and Pinterest are an important part of any e-commerce marketing strategy. Sharing products on Facebook, pinning product images, and tweeting product cards on Twitter are what make up social commerce. But it doesn’t end there. Over the last couple of days, there have been some significant developments. All three social ...
Read More...Latest Resources
Forewards – The Referral Marketing Software That Just Works

Referral marketing campaigns are a cost-effective way of marketing your eCommerce business. We’ve already seen how they can help you increase sales and customer loyalty. Now there are already a number of softwares on the market to help you create your referral marketing campaigns, but Jason Dea and his team at Toocoo Media believe that these softwares are ...
Read More...LemonStand: The eCommerce Platform for Advanced Stores

It’s easier than ever to open an eCommerce store today, but go back just a few years and the story is very different. Back then setting up a store required developers and took weeks. This is the environment Danny Halarewich and Aleksey Bobkov found themselves in when they met online in 2008. They were both eCommerce ...
Read More...Yotpo: Social Reviews for Your Store

Product reviews serve as important social trust signals to prospective buyers. When people look at what you have to sell, one of the first things they do is look at the reviews. If your product has terrible reviews they’ll stay away, but if you have great reviews they are more likely to buy. If you ...
Read More...RingCentral Virtual Phone Systems

RingCentral, like Grasshopper, is another leader in the virtual, or “cloud”, telephone systems market aimed at helping small businesses deploy and manage their phone networks in an easy, quick, and inexpensive manner. The company was founded in 2003 and has since brought on over 300,000 businesses of all sizes to their cloud platform and advanced ...
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