A Roundup Of My eCommerce Posts From Around The Web

Of late, I’ve published a fair number of eCommerce posts on the most well-known blogs in the marketing world. While this blog remains a priority, I can reach more people by posting on other blogs. That being said, I realise that some of my posts may not have reached you. You subscribed to this blog to receive more ...

5 Steps to A/B Testing Your eCommerce Store

I recently published an ebook for LemonStand on A/B Testing for eCommerce stores. You can read the full version here, but in this post I wanted to cover the basics of A/B testing and how it can increase your conversion rates and lead to more sales for your online store. For many small business owners, especially ...

How To Create A Giveaway On Your E-Commerce Store

As you may have noticed, I’m currently giving away one year of Forewards for free. Giveaways are a great way of building your brand, an e-mail list and social media following. They’re popular among blogs but work great for e-commerce stores. The basic idea is simple. You pick a product that you want to give away ...

5 Crucial E-mail Marketing Features for E-commerce

In a previous post, we talked about how to pick an e-mail marketing service for your e-commerce store. We spoke about aspects like usability, reliability and so on. The biggest selling point of any service is the features they offer. Most services offer a wide range of e-mail marketing features that cater to any online business. ...

Social Commerce Goes To The Next Level With These 3 Developments

There’s no doubt that Facebook, Twitter and Pinterest are an important part of any e-commerce marketing strategy. Sharing products on Facebook, pinning product images, and tweeting product cards on Twitter are what make up social commerce. But it doesn’t end there. Over the last couple of days, there have been some significant developments. All three social ...