A Roundup Of My eCommerce Posts From Around The Web

Kissmetrics ecommerce posts

Of late, I’ve published a fair number of eCommerce posts on the most well-known blogs in the marketing world. While this blog remains a priority, I can reach more people by posting on other blogs. That being said, I realise that some of my posts may not have reached you. You subscribed to this blog to receive…

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5 Steps to A/B Testing Your eCommerce Store

A/B Testing

I recently published an ebook for LemonStand on A/B Testing for eCommerce stores. You can read the full version here, but in this post I wanted to cover the basics of A/B testing and how it can increase your conversion rates and lead to more sales for your online store. For many small business owners,…

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How Cart Abandonment Is Killing Your Sales And What To Do About It

Stop cart abandonment

67.91%. That’s the average shopping cart abandonment rate compiled from 27 different sources. That’s a lot of money going down the drain. Think about it, 2 out of every 3 shoppers on your site pick items to buy and then drop it when the time comes to pay. You’re making only one sale out of…

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5 Simple Ways To Increase E-commerce Conversion Rates

Optimize e-commerce conversion rates

Many new e-commerce store owners think that setting up a site and throwing traffic at it is a good way to make quick sales. It’s all well and good to set up an Adwords campaign, or use Facebook ads to generate some traffic up front. In fact, I advocate doing that, if you have the…

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Inject Life Into Your Product Copy

Inject life into your product copy

People regularly ask me to provide feedback on their e-commerce stores. The most common complaint I hear is – “I’m getting traffic, but no sales. What’s wrong with my site?” To be honest, it’s tough to give precise and absolute answers to such questions. There could be any number of things wrong, and the only…

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