How To Create A Giveaway On Your E-Commerce Store

giveaway gift

As you may have noticed, I’m currently giving away one year of Forewards for free. Giveaways are a great way of building your brand, an e-mail list and social media following. They’re popular among blogs but work great for e-commerce stores. The basic idea is simple. You pick a product that you want to give…

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5 Crucial E-mail Marketing Features for E-commerce

E-mail marketing features

In a previous post, we talked about how to pick an e-mail marketing service for your e-commerce store. We spoke about aspects like usability, reliability and so on. The biggest selling point of any service is the features they offer. Most services offer a wide range of e-mail marketing features that cater to any online…

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10 Content Marketing Ideas For Boring eCommerce Products

Content marketing ideas

You’ve probably heard it a hundred times. Your e-commerce site needs a blog. Content marketing will create loyal fans and customers for you. Go start producing high-quality and unique content now! All right, sounds good. You set up a blog, write a couple of introductory posts about your store, and then you stop. The problem? You…

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How To Increase Sales Through Customer Referrals

Create a customer referral program

Think back to the last time you bought something you really loved. What did you do when you got it? You told your friends and family about it. “Hey, check out this cool new thing I bought. I found it at You should buy one too!” Wouldn’t it be amazing if your customers did…

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5 Social Shopping Sites You Should Get Your Products On

Social shopping

Social plays a huge role when we go shopping. Think about the last time you purchased a product. Major purchases took a lot of time and deliberation, with you asking friends and family who have bought similar items what they thought of it. Even when shopping for small items, you look for recommendations, like which…

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How to Pick an E-mail Marketing Service For Your E-commerce Store

E-mail marketing services for e-commerce

E-mail marketing has come a long way from the old days of plain text mails. Of course, plain text is still around and many marketers prefer to stick to it, but now you’ve also got the option of crafting beautiful HTML e-mails. E-mail marketing services have popped up, offering features like list management, subscriptions forms…

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The What, How, and Why of Email Marketing

E-mail marketing for e-commerce

Building an audience and loyal following for your brand or store is critical to your success. Harnessing the power of social media is an important tactic, but nothing is more direct and personal than effective email marketing. Not only does it help you capture the attention of potential customers, it also helps you tap into…

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